Case study. Toomi, Brisbane womenswear.
Seven Times The Orders In Three Months
Toomi is a Brisbane fashion label. This is what we changed on the account, and what it did to the store’s order volume across June, July and August 2026.
The client
Bold Print Womenswear, Sold Direct, Out Of Brisbane.
Toomi is a Brisbane fashion label built on loud print: hippos, octopuses, zebras, seagulls, the things nobody else is putting on a maxi dress. It sells direct through Shopify, it does not wholesale its way out of a quiet month, and it launched into a market where most of the competition is beige.
Olive Louise Social has run the account since September 2025. Paid social, Google, Pinterest, the email program, and a good deal of the store itself.
The work
Before Any Of The Numbers, Here Is What We Actually Make.
Screenshots straight off the feed, not mock-ups. The account is public and you can go and check every one of them.
The press pickup. Placed, not paid for.
Founder to camera, written to pull comments rather than views.
Trend commentary, caught while it was still climbing.
The introduction post. Brand voice, set early and held.
August 2026
134 Orders, At The Highest Average Order Value The Store Has Ever Done At That Volume.
August did the volume without discounting into it. The share of units sold at A$99 or less came in at 64%, down from 78% across June, as the mix rotated into the full price winter range. Basket size barely moved, so the lift in average order value is price mix rather than people buying more things.
More orders, sold at better prices, without leaning on the clearance rack.
Source: Toomi Shopify order history. 334 orders June to August 2026, against 48 across March to May.
Source: same history. 334 of 439 lifetime orders landed in those three months, out of an engagement that started in September 2025.
Source: same history. 134 orders in August against four in May.
What we actually did
Five Things, And The Boring One Mattered Most.
Fixed the measurement
Purchase tracking repaired across Meta and Google, and a standing check so a silent break cannot run for a month again. Nothing else on this list works until this one does.
Rebuilt the email program
From a month with zero sends to a running campaign calendar, with the automated flows redesigned end to end and back in stock built on the platform the store already pays for rather than a second app.
Built a video ad system
Briefed in waves, with kill and scale rules set before launch, so budget stops following whichever ad happened to get lucky first.
Reshot the product
New photography for the product pages, shot on location, replacing studio prop shots that were undercutting a premium price on a loud garment.
Fixed the store mechanics
Sold out sizes that were invisible on the page, product reviews that were switched off, missing size guides, and a returns process rewritten so an exchange stops being an email thread.
If Your Store Has Stalled, We Have Seen It Before.
Broken tracking, an ad account spending into the dark and a month that makes no sense are not unusual. They are just rarely written up. If that is roughly where you are, the first conversation is free and it is mostly us asking what is actually running.