Meet Camprite
Aussie owned innovative camping gear made by families for families
About:
Camprite launched their expanding camping accessories range in 2021 with a point to prove. Breaking into such a crowded market, with some big goals, and an ecommerce and wholesale business model required some out-of-the-box thinking, innovative implementation, and fast evolution to nail the brief of making revenue consistent and then scaling aggressively.
How:
- Implemented an in-depth brand strategy across all digital channels
- Enhanced content marketing strategy to develop a unique tone of voice and personality showcasing the Australian-made family relationship
- Split-tested audiences and creatives then refined further based on detailed results
- Facilitated multiple content shoots and influencer campaigns
- Implemented PR strategies to enhance wholesale client attention, user-generated content creation and review collection
- Built and refined a killer ad strategy across Google and social media
- Implemented a Tiktok strategy creating viral content
- Implemented an email marketing strategy synced in detail with the customer journey
Results
We achieved consistent sales within the first 3 months of an aggressive strategy, and completed in depth testing and data collection. We were able to scale incrementally soon after and have maintained revenue growth monthly ongoing and built an incredible community on the way.
134k Average views on Tiktok
Getting 134k eyeballs on the Camprite brand per month via Tiktok
10 X
ROAS
That is dollar return on ad spend for those playing at home
274% Revenue increase
Across marketing efforts cohesively since commencing
76.7%
email open rate
Growing an engaged and converting database increasing return spend and average sale
I wanna be like Camprite
Book a free 30-minute strategy consult with a very clever, very hilarious human
