Meet Popping Candy
The quirkiest shoes and accessories for the most inclusive and quirkiest of communities
Popping Candy had tremendous organic growth by building a very quirky and loyal community. Our brief was to scale their foundational growth to meet revenue KPI’s, diversify with product launches, new audiences and locations.
- Revisited branding, messaging, and positioning
- Implemented a comprehensive content marketing strategy across all social channels
- Implemented a paid ads campaign that converted new customers into loyal repeat purchasers
- Nurtured return sales and a growing community through email marketing campaigns and automations synced with an in-depth customer journey
- Facilitated a rebrand, new website build and upgrade of marketing software to sustain growth
- Facilitated influencer campaigns and content shoots
Popping Candy’s revenue has grown significantly year on year since commencing. We have also worked to increase profitability by building a strategy to increase the popularity of self-produced products and wholesale relationships.
Now we are showing off... but check out these email marketing results!
That is return on ad spend for those playing at home, returning an average of 50x what is spent monthly
11% Google Conversion
Producing a click through rate of 4.67% and growing conversions
Order rate via email
Via email marketing campaigns with an open rate of 56%
From their incredible community across social media channels
I wanna be like Popping Candy
Book a free 30-minute strategy consult with a very clever, very hilarious human