SEO + AI SEO
Search just split in two. There are the classic blue links, and there are AI answers. Getting cited in the answer is a different game to ranking first, and most brands are not set up for it yet.
GEO
Generative Engine Optimisation
Google AI Overviews, ChatGPT, Perplexity and Gemini now answer buyer questions directly, often without a click. GEO is the work of making your brand the thing they quote. Same foundations as good SEO, wider payoff, and it is built in from day one rather than bolted on later.
Basic SEO, Done Properly
Plenty of agencies will sell you a rankings report. We would rather fix the plumbing, make your pages worth citing, and show you what actually moved. Australian team, no offshore outsourcing, no jargon in the reporting.
What It Involves
Technical Foundation
Full crawl and audit covering indexation, redirects and broken links. Sitemap and robots cleanup. Core Web Vitals pass on LCP, INP and CLS, which is a ranking and a UX factor. Mobile rendering, canonicals and duplicate content resolved.
llms.txt
The emerging standard that tells AI crawlers what your site is and what is worth citing. Published and maintained as part of the foundation.
Structured Data
Product, Organisation, Breadcrumb, FAQ and Review schema. Clean entity data so AI engines can understand and quote your products, not merely index them. Brand and product facts kept consistent across the web so AI answers stay accurate.
On-Page
Keyword and question research including the conversational queries AI engines pull from. Meta titles and descriptions rewritten for click-through. Heading structure and internal linking so authority flows to the pages that make money.
Citability
Priority pages restructured to be liftable: clear, factual answers an AI can quote. FAQ and Q&A mapped to real buyer questions. Authority and citation signals through reviews, mentions and consistent brand data.
AI Visibility Monitoring
Tracking whether your brand actually shows up in AI Overviews, ChatGPT and Perplexity answers for the queries that matter, not just where you sit in the blue links.
What You Actually See
A baseline snapshot at kickoff covering rankings, traffic and AI presence. Then a monthly report on keyword movement, traffic, technical health and AI-answer visibility, written in plain English: what we did, what it moved, what is next.
Want To Know Where You Stand?
Available as a one-off foundation or an ongoing retainer, priced to scope. Tell us your goals and which brands are in play, and we will come back with a plan and a number.
Tell Us About Your Brand