TikTok specialist. Brisbane, working Australia wide.
TikTok Specialists For Brands Without A Face
Most agencies bolt TikTok onto a Meta retainer and hope. We specialise in it: the strategy, the content and the ads, built for brands that don’t have a spare film crew or a founder who wants to dance.
Brands we run social for
- Stormtech
- TerryWhite
- The Volte
- Koonara
- Splatt
- Pablo & Co.
- BuildSafe
The work
Don’t Take Our Word For It. Go And Look.
Every post below is short form we produce, live on @toomi.designs right now. Screenshots straight off the feed, not mock-ups, so you can go and check the account yourself. We would rather show you four posts you can verify than three numbers you can’t.
Product led, no face to camera, cut to a trending sound.
Founder to camera, written to pull comments.
Trend commentary, caught while it was still climbing.
Behind the scenes: sampling and colour approvals.
The real blocker
We Know Why You’re Sleeping On TikTok
It isn’t that you can’t see the opportunity. It’s that TikTok looks like it demands a face: someone on camera, five times a week, forever. Most brands don’t have that person. So they post nothing, or they repost their Instagram content and watch it die.
The platform doesn’t need your face. It needs a format that fits your brand. Finding that format is the actual specialist work, and it’s the part almost nobody does for you.
No Face? No Problem.
Product led formats, voiceover storytelling, creator partnerships and behind the scenes cuts all outperform a reluctant founder reading a script. If you don’t have a face like Jess, ask us how you show up. That conversation is free.
Roadblocks
The Six Things Stopping You
Every one of these comes up on a first call. Here’s what we do about each.
“Nobody here wants to be on camera.”
What we do
Pick a faceless format and commit to it. Product led, voiceover, hands only, creator led, behind the scenes. Choosing deliberately is the whole job, and it’s the part that unblocks your calendar. There is a format for every category, including yours.
“We don’t own a camera, and nobody here can shoot.”
What we do
We shoot it. In house team, our own equipment, no hire fees and no freelance videographer to brief. You don’t buy gear, you don’t build a studio, and you don’t turn someone’s job into a production role. This is the roadblock most agencies quietly hand back to you.
“We can’t keep posting three times a week forever.”
What we do
One shoot day produces weeks of content. We plan the shoot around volume, not around one hero video, then we run the calendar. A strategy your team can’t sustain isn’t a strategy, so we don’t build one.
“Everything we post looks like an ad.”
What we do
Polished brand content reads as an ad in the first half second, and the scroll continues. We make content that looks like it belongs on the platform: native, unpolished, made by a person. That is a deliberate craft decision, not a lower standard.
“We’re always two weeks late to the trend.”
What we do
By the time a trend reaches your feed its momentum is spent, and jumping on it then just timestamps you as a follower. We track sounds and formats by velocity while they’re still climbing, so you arrive early enough for it to count.
“We can’t tell whether any of it is working.”
What we do
TikTok is a discovery engine, not a checkout. Judge it on last click ROAS and you’ll kill it inside a quarter. We report it on brand advancement instead: branded search, direct traffic, and what it did to the cost of every other channel you run.
Practise what we preach
We Don’t Just Advise It. Jess Runs It.
Jess founded Toomi, a bold print Brisbane womenswear label, and she is the face of its content. Same playbook as the one on this page, run in public, every week, on her own money and her own brand. When we tell you a format works, it’s because we’ve already carried the risk of finding out.
In June 2026 that account ran Meta, Google, Pinterest and Klaviyo as one engine: 117 tracked Meta purchases at a 3.79x blended ROAS, the top ad set at 4.01x, and the biggest sales month in the store’s history.
Source: Toomi June 2026 monthly review
And Here’s The Useful Part
Jess is comfortable on camera. Most founders aren’t, and that is completely fine. Having run it both ways is exactly why we can tell you, on the first call, which one you are and which format that makes you.
Receipts
We Won’t Show You TikTok ROAS. Here’s Why.
Nobody can honestly attribute a sale to a TikTok the way they can to a search ad, and the agencies that put a TikTok ROAS figure on a landing page are usually counting something else. What we can show you is what the accounts we run actually do. These are whole account results, not TikTok metrics, and each one names where it came from.
Source: Toomi, June 2026 monthly review. Their record month.
Source: VIV The Label year on year review, achieved with zero discounting.
Source: Shane Ave. Their review is on our homepage.
Method
The Playbook
Not theories. These are the methods we build TikTok strategies around.
01
Hook Stacking
The first half second decides everything. We layer visual, text and audio hooks simultaneously so the scroll stops before the brain catches up. Pattern interrupts, open loops and curiosity gaps all firing at once.
02
Sound Hijacking
Trending sounds carry algorithmic momentum. We don’t just slap a trending audio on a clip. We work out which sounds are gaining velocity and match them to formats that amplify reach.
03
Comment Seeding
The comment section is TikTok’s second algorithm. Strategic first comments, pinned questions and reply videos turn passive viewers into active participants and signal the algorithm to push harder.
04
Raw Over Polished
Overproduced content gets scrolled past. The highest performing brand content on TikTok looks like it was made by a person, not a production house. We help brands find their voice on camera, or without one.
The engagement
What You Actually Get
No mystery retainer. This is the work.
01
Account Set Up And Tracking Connected
The account set up properly and tracking connected, so what happens on TikTok shows up in your numbers instead of disappearing.
02
A Content Plan For Your Brand
Three content themes and a hook library built for your category, and kept current, so nobody is guessing what to post.
03
Eight Videos A Month
Briefed, shot, edited and posted for you. We shoot in house with our own equipment, so you’re not buying gear or booking a videographer.
04
Paid Promotion Behind Your Best Performers
Budget goes behind the posts that are already earning attention, managed for you. It’s optional: most clients run without any ad spend at all.
05
A Monthly Report On Views, Follows And Sales
In plain language. What the account did, and what it did to the cost of every other channel you run.
How we measure it
Brand Advancement, Not Vanity Metrics
TikTok doesn’t work the way Instagram does. It doesn’t show your videos to your followers first. It shows them to strangers, and if those strangers watch, it shows them to more. That’s why it reaches people who don’t know you yet, and it’s why judging it on last click ROAS makes no sense.
We don’t sell view counts. Views are the cheapest thing on TikTok. What we build is the compounding effect behind them: people searching your brand name, recognising your products in other feeds, and arriving at your site already warm.
That effect shows up in the numbers that matter. Branded search volume, direct traffic, and the performance of every other channel you run. TikTok sits at the top of the machine, and it makes the rest of the machine cheaper.
The Window Is Now
TikTok’s organic reach is still unmatched, and it won’t last forever. Every major platform follows the same pattern: reward the early adopters, then charge everyone else. The time to build is now.
Proof from a client
“I’ve worked with Jess and the OLS team for over 3 years, and I’m continually impressed by their ability to adapt to new trends, deliver engaging content, and improve performance month-on-month!”
Scope
Full Funnel TikTok
We don’t just make content. We build systems that convert.
Organic Content
Scroll stopping content built for discovery and shareability.
Spark Ads
Boosting top performing organic content to scale what’s already working.
TikTok Shop
Shoppable content that turns viewers into buyers without leaving the app.
Creator Partnerships
Connecting brands with creators who actually move product, not just vanity metrics.
Objections
Questions We Get Asked Before Every TikTok Engagement
Do I have to be on camera?
No, and this is the question we get more than any other. Product led formats, voiceover storytelling, creator partnerships and behind the scenes cuts all perform, and several of them perform better than a founder who clearly does not want to be there. Part of what you are hiring us for is deciding which of those fits you, then committing to it.
What does TikTok advertising cost, and what budget do I need to start?
Our fee is a fixed monthly price with no lock in contract, so you know what you are spending before you start and you can leave if it is not working. Most clients run TikTok with no ad spend at all, so this does not have to come with a media budget attached. If you do want paid promotion behind your best performers, that spend sits on top and belongs to you. Exact figures depend on your category and how fast you want to move, and we will give you them on the call.
Does this work for my industry, or only fashion and beauty?
Fashion and beauty are the obvious fit, and a lot of our short form work sits there. But the mechanics are the same anywhere the buying decision involves seeing the thing: food, homewares, services with a visible result, anything with a before and after. If your category genuinely does not suit TikTok we will tell you on the call rather than sell you a retainer.
Do I need to supply the content, or do you make it?
We make it. Eight videos a month, briefed, shot, edited and posted for you. We shoot in house with our own equipment, so you are not hiring a videographer or buying gear. Some clients also send us raw footage from their phone and we cut it, which is often the cheapest way to keep volume up once a format is working. Either way you are not handed a content calendar and left to fill it.
How long before I see results?
Your first videos can be live inside three weeks of starting. After that, organic reach on TikTok is unusually fast, so you will see whether a format is landing well before you see it in revenue. What takes longer is the part that actually pays: branded search, recall, and the effect on your other channels. We would rather set that expectation up front than promise you a revenue number in thirty days.
How is this different from running Meta ads?
Different job. Meta is good at catching demand that already exists. TikTok creates it. That is also why measuring TikTok on last click ROAS kills it inside a quarter, and why we report it against brand advancement instead. If you run both, TikTok is what makes the Meta account cheaper.
What does my team actually have to do?
Approve a direction, give us access, and be reachable when something needs a fast yes. That is it. The formats we recommend are chosen partly on how little of your team time they need, because a strategy your team cannot sustain is not a strategy.
Show Up On TikTok Without Burning Out Your Team
One call. We’ll tell you the format that fits your brand, face or no face, and exactly what it takes to run it.
No obligation, no pitch deck, no lock in contract.
What Happens On The Call
- The format that fits your brand, named
- What it takes to run it, honestly
- Whether TikTok is even the right call for you